DIGITAL PR

Digital PR
Earn attention people trust.

Ads can put you in front of new people. Earned coverage gives them a reason to believe you. I help small and growing brands find their story, get it in front of the right writers and outlets, and turn that coverage into trust, search authority and visibility in AI answers.

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Digital PR campaign from $750 · Ongoing digital PR from $600/month

Why digital PR matters, especially for new brands

When nobody knows your brand yet, every ad has to work against skepticism. A mention from a publication your customer already reads changes that. It's proof from someone other than you.

Digital PR also does three things ads can't:

Builds lasting search authority. Earned links from credible sites keep working long after the article runs. In BuzzStream's 2026 survey of 150+ practitioners, 85.8% named backlinks as digital PR's most effective outcome (Prosperity Media, 2026).
Shapes what AI says about you. Muck Rack's analysis of more than 25 million links cited by ChatGPT, Claude and Gemini found 84% came from earned media, versus 0.3% from paid content (AI Magazine on Muck Rack, 2026).
Makes your ads more effective. Coverage gives you credible proof for landing pages and ad creative, and familiar names get more clicks.

More on this in What is digital PR, and why it matters for new brands.

Is this right for you?

You're a newer brand that cold audiences don't know yet
You have a good product but no credibility signals beyond your own website
Your SEO is stuck because few other sites link to you
You want to show up when people ask AI tools for recommendations in your category
You have data, expertise or a story worth telling but no time to pitch it

What I do

Story and angle development

Finding what's genuinely newsworthy about your business
Turning your data, customer insights or expertise into pitchable stories
Simple surveys or data studies when there isn't a story yet

Media targeting

Building focused lists of journalists, editors, bloggers, newsletters and podcasts your customers actually follow
Local and regional press for local businesses
Industry and niche publications
Gift guides and product roundups for ecommerce brands

Pitching and outreach

Short, personalized pitches, never mass blasts
Expert commentary through journalist requests
Follow-ups and relationship building

Making coverage count

Adding coverage to your site, ads and sales materials
Tracking links, referral traffic and growth in branded search

How it works

Discovery. I learn your business, customers, goals and what makes you different.
Story. We agree on one to three angles worth pitching.
Targets. I build a focused media list for each angle.
Pitch. I write and send pitches, follow up, and handle responses with you.
Report. You get a summary of outreach, responses, coverage, links and next steps.

What you'll leave with

Clear story angles you can use again
A targeted media list for your industry
Pitch emails written and sent
A record of every placement, mention and link earned
Recommendations for using coverage across your site and ads

Pricing

Service	Includes	Starting at
Digital PR campaign	One story angle, a targeted media list, pitching and follow-up over 4 to 6 weeks	$750
Ongoing digital PR	Continuous story development, pitching and journalist requests	$600/month

Data studies and larger campaigns are quoted up front. Ongoing work is month-to-month.

An honest note on results

Nobody can honestly guarantee press coverage. Journalists decide what they write about. What I can promise is a strong angle, a well-targeted list and professional pitching that gives you the best realistic chance. Most digital PR builds momentum over months, not days. In the BuzzStream survey, 85.2% of practitioners said campaigns produce measurable results within six months (Prosperity Media, 2026).

Why work with me

A public relations degree and 12+ years in digital marketing and advertising
PR that connects to performance. I tie coverage to SEO, paid media and conversions, not just clippings.
Built for small brands. I focus on outlets that send the right visitors, not just big names.
Direct and transparent. You see every pitch, response and result.

Common questions

What is digital PR?

Digital PR is earning online coverage, mentions and links on credible websites like news outlets, industry publications, blogs and podcasts. It builds trust and awareness and supports SEO and AI visibility.

How much does digital PR cost?

My digital PR campaigns start at $750, and ongoing digital PR starts at $600 a month. Freelance link building and digital PR commonly runs $500 to $5,000+ a month.

Do you guarantee coverage?

No. Anyone who guarantees coverage is usually selling paid placements. I focus on earning coverage on its merits.

Is this the same as buying links or sponsored posts?

No. Digital PR earns coverage and links on their editorial value. Paid links break Google's spam policies and can hurt your site.

How long until I see results?

Some placements can happen within weeks. Most campaigns build measurable results over a few months.

Do I need original data to do digital PR?

It helps, since journalists frequently ask for it, but it's not required. Expert commentary, local stories and product features can all work.

Let’s talk about
your marketing.

A quick overview of your business and what you need help with is enough to get started.