Career experience
Before Convertive Media, I spent 12+ years in digital advertising, leading paid media strategy for national brands and overseeing $100M+ in ad spend. These are examples of work I led.
Multi-location movie theater chain: 6x ROAS by changing what we optimized for
Industry: Entertainment The problem: Campaigns were driving traffic, but not enough of it was turning into ticket purchases. The relationship was at risk. What I did: I realigned the strategy around the business goal (purchases and revenue, not clicks) and proved it with a controlled test against the existing approach. The result: The test delivered 6x ROAS (600%) against a 250% benchmark. The broader shift to conversion-based optimization contributed to roughly 90% growth in tracked revenue, and the client renewed early with 100% year-over-year growth.
Have a problem like one of these?
Tell me a bit about your ads and I'll take a 15-minute look for free, then tell you the first thing I'd fix.